This policy explains how Empire Used Car Sdn Bhd ("we", "us") handles personal data when you message us on Facebook Messenger, Instagram or WhatsApp, or respond to our advertisements. We follow the Personal Data Protection Act 2010 (PDPA) of Malaysia.

1. What we collect

• Your name as shown on your Messenger, Instagram or WhatsApp profile, and the ID or phone number that app uses to identify you.
• The messages you send us, including the car you are interested in, when you plan to buy, whether you are paying cash or by loan, a rough monthly budget, and whether you have a trade-in.
• Information about the advertisement you clicked to reach us (for example, which ad).

We do not ask for your IC number, bank account details or credit reports (CCRIS/CTOS) in chat. If a loan is needed, documents are handled in person at our showroom.

2. Automated assistant

Our first replies may come from an automated assistant that answers questions about our cars and passes your enquiry to a salesperson. You can ask to speak to a person at any time.

3. Why we use your data

• To answer your enquiry, arrange viewings and test drives, and follow up on your purchase.
• To measure which of our advertisements lead to enquiries and sales. For this we share limited information with Meta (the event, such as "enquiry" or "purchase", and Meta's own identifier for your chat — never your name, phone number or messages).
• We only send you marketing messages outside an active conversation if you have agreed to it.

4. Who processes your data for us

• Meta Platforms (Messenger, Instagram, WhatsApp) — to deliver messages.
• Anthropic — AI service used by our automated assistant to read and reply to your messages.
• Google (Google Sheets) — our lead and stock records.
• Railway (hosting, Singapore region) and Cloudflare (photo storage) — our systems.

Some of these providers process data outside Malaysia, including in Singapore and the United States. We use them only for the purposes above and choose providers with appropriate safeguards.

5. How long we keep it

We keep enquiry records for up to 24 months after our last conversation with you, or longer if the law requires (for example, sales records), and then delete them.

6. Your rights

You may ask to access or correct your personal data, withdraw consent to marketing, or ask us to delete your data, by contacting us below. To delete your data, send us a message saying "delete my data" or email us; we will confirm once it is done.

7. Contact

Empire Used Car Sdn Bhd
B-3-10 Kuchai Exchange, No 43 Jalan Kuchai Maju 13, 58200 Kuala Lumpur
Email: info@empireunitedholdings.com

Dasar Privasi

Dasar ini menerangkan cara Empire Used Car Sdn Bhd ("kami") mengendalikan data peribadi apabila anda menghantar mesej kepada kami melalui Facebook Messenger, Instagram atau WhatsApp, atau memberi respons kepada iklan kami. Kami mematuhi Akta Perlindungan Data Peribadi 2010 (PDPA).

1. Data yang kami kumpul

• Nama anda seperti di profil Messenger, Instagram atau WhatsApp, dan ID atau nombor telefon yang digunakan oleh aplikasi tersebut.
• Mesej anda, termasuk kereta yang diminati, bila anda merancang untuk membeli, sama ada tunai atau pinjaman, anggaran bajet bulanan, dan sama ada anda ada kereta untuk ditukar (trade-in).
• Maklumat iklan yang anda klik untuk menghubungi kami.

Kami tidak meminta nombor IC, butiran akaun bank atau laporan kredit (CCRIS/CTOS) melalui chat. Dokumen pinjaman diuruskan secara bersemuka di bilik pameran kami.

2. Pembantu automatik

Balasan awal mungkin daripada pembantu automatik yang menjawab soalan tentang kereta kami dan menyerahkan pertanyaan anda kepada jurujual. Anda boleh meminta untuk bercakap dengan staf pada bila-bila masa.

3. Tujuan penggunaan data

• Untuk menjawab pertanyaan, mengatur tinjauan dan pandu uji, dan susulan pembelian anda.
• Untuk mengukur iklan mana yang membawa kepada pertanyaan dan jualan. Untuk ini kami berkongsi maklumat terhad dengan Meta (jenis peristiwa, seperti "pertanyaan" atau "pembelian", dan pengecam chat milik Meta — bukan nama, nombor telefon atau mesej anda).
• Kami hanya menghantar mesej pemasaran di luar perbualan aktif jika anda bersetuju.

4. Pihak yang memproses data bagi pihak kami

• Meta Platforms (Messenger, Instagram, WhatsApp) — penghantaran mesej.
• Anthropic — perkhidmatan AI yang digunakan oleh pembantu automatik kami.
• Google (Google Sheets) — rekod pelanggan dan stok kami.
• Railway (pengehosan, rantau Singapura) dan Cloudflare (simpanan gambar) — sistem kami.

Sebahagian penyedia ini memproses data di luar Malaysia, termasuk di Singapura dan Amerika Syarikat, hanya untuk tujuan di atas.

5. Tempoh simpanan

Kami menyimpan rekod pertanyaan sehingga 24 bulan selepas perbualan terakhir, atau lebih lama jika dikehendaki undang-undang, kemudian memadamnya.

6. Hak anda

Anda boleh meminta akses atau pembetulan data peribadi anda, menarik balik persetujuan pemasaran, atau meminta data anda dipadam dengan menghubungi kami. Untuk memadam data, hantar mesej "padam data saya" atau e-mel kami; kami akan mengesahkan setelah selesai.

7. Hubungi kami

Empire Used Car Sdn Bhd
B-3-10 Kuchai Exchange, No 43 Jalan Kuchai Maju 13, 58200 Kuala Lumpur
E-mel: info@empireunitedholdings.com